Mobile App User Acquisition
How we generated 100k visitors in just 2 weeks through strategic content and targeting
Challenge
Our client needed to rapidly grow their short video app's user base in the SEA market. The challenge was to achieve significant user acquisition while maintaining high-quality user engagement and retention rates.
Solution
We implemented a comprehensive strategy that included:
Development of 50+ gender-specific creative variations
Granular audience targeting based on user behavior and demographics
Continuous A/B testing and optimization of ad creatives
Strategic budget allocation across multiple channels
Results
Through our implementation, we achieved:
100,000 new visitors within 2 weeks
35% increase in conversion rate
Significant improvement in user engagement metrics
Cost-effective user acquisition below industry averages
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